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Aditi Bhutia Madan: The Frozen Momos Entrepreneur Revolutionizing India’s Foodtech Industry
In the bustling corridors of Shark Tank India, when a confident entrepreneur from Darjeeling stepped forward as the first pitcher of Season 1, few anticipated the culinary revolution she would unleash. Aditi Bhutia Madan, affectionately known as “Momo Mami” after Chef Vikas Khanna named her during MasterChef India Season 3, has transformed her nostalgia for authentic Himalayan cuisine into a thriving frozen momos empire worth crores. Through her company BluePine Foods and brand Yangkiez by Momo Mami, she has not only captured hearts with her preservative-free frozen momos but has also emerged as a pioneering force in India’s competitive foodtech landscape. Her journey from homesick Darjeeling native to industry leader exemplifies how passion, authenticity, and strategic vision can reshape an entire market segment.
From Darjeeling Hills to Delhi Dreams
Born and raised in Darjeeling, West Bengal, Aditi Madan’s culinary journey began in the picturesque hills where she first earned her nickname ‘Momo Mami.’ The transition from the serene mountains to the bustling capital of Delhi created a profound longing for the authentic flavors of her homeland. This emotional connection to her roots became the cornerstone of her entrepreneurial venture.
As a first-generation entrepreneur, Aditi’s path to success was paved with determination and culinary excellence. Her breakthrough came when she secured a position among the top 6 finalists on MasterChef India Season 3, where her exceptional cooking skills and authentic approach to Himalayan cuisine caught the attention of renowned chefs and audiences alike. This national platform not only validated her culinary expertise but also provided the confidence needed to transform her passion into a viable business venture.
The founding of BluePine Foods in 2016 marked the beginning of her mission to recreate the authentic Himalayan cuisine she deeply missed in Delhi. Her vision was clear: to bridge the gap between traditional Himalayan flavors and modern urban convenience, making authentic frozen momos accessible to consumers across India while maintaining the highest standards of quality and taste.
Revolutionary Achievements in Frozen Food Innovation
Aditi’s entrepreneurial prowess reached new heights when she appeared on Shark Tank India Season 1, securing INR 75 lakhs investment for 16 percent equity after initially asking for 50 lakhs for 5 percent. Over five years, BluePine Foods achieved remarkable sales progression: 9 lakhs, 27 lakhs, 47 lakhs, 74 lakhs, and 1.05 crores respectively, culminating in total sales of INR 3.60 crores.
Today, BluePine Foods produces an impressive range of 35 varieties of frozen Himalayan food including momos and spring rolls, establishing itself as a comprehensive solution for authentic Himalayan cuisine. The company’s commitment to natural ingredients and preservative-free production has resulted in products with over four months shelf life, with the company selling over 80 lakh momos since its inception.
The company’s growth trajectory remains impressive, maintaining a consistent 80% year-on-year growth rate, demonstrating the strong market demand for authentic, high-quality frozen momos. This sustained growth has positioned BluePine Foods as a category leader in the preservative-free frozen momos segment, setting new industry standards for quality and authenticity.
Her innovation extends beyond product development to include strategic partnerships that leverage cutting-edge technology. In October 2023, BluePine Foods announced a strategic collaboration with Factacy, a leading AI solutions provider, and Proxgy, an innovative IoT solution provider, to revolutionize food-making through AI and IoT technologies, showcasing her commitment to technological advancement in food production.
Current Expansion and Vision for India’s Foodtech Future
Beyond her role as founder of BluePine Foods, Aditi holds significant positions including National President for Food & Beverage at Yuukke Global and membership in the International Trade Council’s Manufacturing sector, establishing her as an influential voice in India’s foodtech industry. These leadership roles enable her to shape industry policies and drive innovation across the broader food manufacturing ecosystem.
Her multi-faceted approach includes operating Yangkiez, a Quick Service Restaurant (QSR) in Delhi, which serves as both a testing ground for new products and a direct customer touchpoint. The QSR segment contributed approximately 60% of revenue in recent years, demonstrating the effectiveness of her omnichannel strategy in the competitive foodtech market.
Aditi’s vision extends beyond profit to encompass social responsibility, employing underprivileged women and training her workforce in the HORECA segment to be future-ready. This commitment to social impact, combined with her focus on using sustainable agricultural practices, positions BluePine Foods as a responsible leader in the frozen food industry.
Looking ahead, the company is planning to raise a second round of funding by the end of FY 2024, indicating ambitious expansion plans that will further solidify Aditi Bhutia Madan’s position as a transformative force in India’s rapidly evolving foodtech landscape.
Legacy of the Momo Mami
Aditi Bhutia Madan’s journey from a homesick Darjeeling native to becoming the “Momo Mami” of India’s foodtech industry represents more than business success. Her authentic approach to frozen momos has created a new market category while preserving traditional Himalayan culinary heritage. Through BluePine Foods, she continues to redefine how authentic regional cuisine can thrive in India’s modern foodtech ecosystem.
