Niti Singhal: The Reversible Fashion Visionary Reshaping Sustainable Apparel

The fashion industry has long grappled with sustainability challenges, but one Mumbai-based designer is flipping the script entirely—literally. Niti Singhal has built a product that might just revolutionise the apparel industry. Mumbai-based brand Twee In One produces apparel that is reversible and convertible. Snazzy and chic, these outfits can be worn on both sides and integrate two different styles in one garment. Through her innovative approach to fashion design, Niti Singhal has emerged as a transformative force in the apparel industry, challenging conventional thinking about clothing functionality and sustainability.

Her journey from Italy to the global fashion stage represents more than just entrepreneurial success—it embodies a fundamental shift toward conscious consumption in fashion. With her brand Twee in One, Singhal has created a unique position in the competitive apparel market by solving a universal problem: the desire for variety without excess consumption.

From Italy to Innovation: The Making of a Fashion Revolutionary

Niti Singhal’s path to fashion innovation began far from the bustling streets of Mumbai. Designer Niti Singhal launched Twee in One in India in 2017 after working for a number of brands in Italy and studying at Istituto Marangoni in Milan. Her European education and experience provided the foundation for understanding both traditional craftsmanship and contemporary design principles.

The formative years in Italy exposed Singhal to the intricacies of luxury fashion production, where she worked as an embroidery designer. This hands-on experience with textile manipulation and decorative techniques would later prove invaluable in developing her signature reversible designs. Niti started her brand in Italy while she was working as an Embroidery Designer there. She established this brand intending to redefine sustainability by believing in ‘Less is More’.

Her transition from employee to entrepreneur wasn’t merely career advancement—it represented a philosophical shift toward sustainable fashion practices. The concept of “less is more” became central to her design philosophy, challenging the fast fashion model that dominates contemporary apparel markets. This mindset would eventually crystallize into the convertible clothing concept that defines Twee in One today.

The decision to return to India and establish her brand locally demonstrated Singhal’s commitment to building something meaningful within the domestic fashion ecosystem. Her international experience combined with local market understanding created the perfect foundation for innovation in the apparel sector.

Revolutionary Achievements in Convertible Fashion

Niti Singhal’s most significant contribution to the fashion industry lies in her pioneering work with reversible and convertible clothing. Best known for convertible clothing, Indian brand Twee In One by designer Niti Singhal recently showcased and launched its sustainable collection at the New York Fashion Week (NYFW) 2019. With its reversible clothing, the brand aims to promote the concept of getting more out of less in fashion. This achievement marked a pivotal moment, positioning an Indian sustainable fashion brand on one of the world’s most prestigious fashion platforms.

The New York Fashion Week debut represented more than international recognition—it validated the global appeal of India’s innovative approach to sustainable apparel. Singhal’s designs caught international attention precisely because they addressed universal concerns about overconsumption and wardrobe versatility. The collection demonstrated that sustainability and style could coexist without compromise.

Beyond the runway success, Singhal’s appearance on Shark Tank India brought her innovative fashion concept to mainstream audiences. Seen on Shark Tank India’s finale episode, and also featured as the ‘Amul’ girl, Niti is an experienced Founder with a demonstrated history of working in the apparel and fashion industry. This television exposure significantly expanded brand awareness and demonstrated the commercial viability of convertible fashion to potential investors and consumers alike.

Her expertise extends beyond design into comprehensive brand building. Building a brand involves developing an innovative collection, conducting comprehensive research, crafting precise tech packs, designing embroidery and prints, sampling carefully, and ensuring flawless production for a distinct, enduring identity This holistic approach to fashion entrepreneurship sets Singhal apart from designers who focus solely on creative aspects while neglecting business fundamentals.

The brand’s expansion into accessories and planned menswear launch indicates sustained growth and market validation. “I want to make people believe that the best designs are those that are functional and aesthetically pleasing at the same time.” This philosophy drives continuous innovation within the Twee in One brand ecosystem.

Current Vision and Future Impact

Today, Niti Singhal operates multiple fashion initiatives that collectively address different aspects of sustainable apparel. Her flagship brand, Twee In One, is celebrated for its reversible and convertible clothing, while House of NSJ showcases the richness of Indian handwoven textiles and artisanal craftsmanship. She also leads Twee Upcycle, a movement that breathes new life into existing garments This diversified approach demonstrates her commitment to sustainability across various market segments.

The integration of technology into fashion design represents another frontier where Singhal is pushing boundaries. AI is revolutionizing fashion design by generating accurate fit, fall, and dress aesthetics. It streamlines pattern making, predicting garment drape and look, ensuring designs are perfectly tailored and on trend Her embrace of technological advancement while maintaining artisanal quality reflects the evolution of modern fashion design.

Singhal’s current focus on upcycling addresses the growing concern about textile waste in the fashion industry. By creating systems that extend garment lifecycles and transform existing pieces into new designs, she’s contributing to circular economy principles within fashion. This approach demonstrates that innovation in apparel isn’t just about creating new products—it’s about reimagining the entire lifecycle of clothing.

Her consulting work with other fashion brands indicates a broader mission to transform industry practices beyond her own ventures. By sharing expertise in sustainable design, production efficiency, and brand development, Singhal is multiplying her impact across the fashion ecosystem.

Legacy of Innovation in Sustainable Fashion

Niti Singhal’s contribution to the fashion industry extends far beyond individual garments or business success. She has demonstrated that Indian designers can lead global conversations about sustainability while building commercially viable apparel brands. Her work with Twee in One proves that functionality and aesthetics aren’t mutually exclusive in fashion design, opening new possibilities for how we think about clothing utility and environmental impact in the modern apparel industry.